Rebranding

Rebranding Definitions

1. All Words.com
-a change to the brand name, logo, or image of a product or company
-to change the brand name, logo, or image of a product or company

2. The Free Dictionary by Farlex
-to change or update the image of (an organization or product)

3. Wikipedia
-rebranding is the process by which a product or service developed with one brand or company or product line affiliation is marketed or distributed with a different identity

4. Irish Marketing Review- Laurent Muzellec, Manus Doogan, Mary Lambkin
-variously used to describe three different events: changing name, changing the brand aesthetics (colour palette, logo, etc.), and/or repositioning the brand.

5. Urban Dictionary
-buying cheap clothes and sewing expensive brand-name tags on it so it look like you spent a lot of money.

6. Richard Duncan- Media Tool Box
-affecting a change to a brand in order to stimulate a change in consumer attitudes, perceptions and behavior with the end goal of generating positive market growth

7. Collins English Dictionary
-a process of giving a product or an organization a new image, in order to make it more attractive and successful

8. ReBrand 100
-the repositioning, revitalizing, restructuring, or redesign of some or all of an existing brand’s assets to address strategic goals

9. Babylon.com
-rebranding is the process by which a product or service developed with one brand or company or product line affiliation is marketed or distributed with a different identity

10. Dictionary.com
-to take an improved product, rename it and market it as new

My Definition of Rebranding
Reintroducing a company with a new image or identity that reflects its services or products for the intent of positive market growth.