Advertising Campaign Ads

In my advertising class, we were to come up with two separate advertising campaigns for Baskin Robbins. The company had been losing market share and was looking to revamp their advertising among other things. First, my group and I had to do some consumer research in order to determine what markets would be beneficial to target our advertising towards. It was a fun process from beginning to end. We ultimately decided our advertising campaign would target (1) Couples looking for a low cost alternative dating spot, where they would share conversation and mutual enjoyment of flavorful ice cream inside of Baskin Robbins and (2) A social gathering alternative for young adults (high school & college students) as opposed to just a place to pick up ice cream and go. Both advertising campaigns focused more on the atmosphere and environment of Baskin Robbins instead of only the products it serves. On the dating print, my professor did expose a mistake I made on letting people know the ad wanted them to actually date and eat the ice cream in the store and not leave with it. I learned that I could've easily fixed this mistake via small text saying something like "Have your date at" to the left of the Baskin Robbins logo. These are the two print examples I designed for our campaign:

Throwback Package Design Coursework

I found one of my old assignments in which I was to remake a package design based on an item chosen. I chose a pack of staples. It was very good practice with how packages are measured and carefully preplanned. I had to continuously make adjustments as I got deeper into the design in order to maintain the functionality aspect of the package. I enjoyed it though.

Food Truck Logo and Truck Design

It was a very fun experience carrying out a marketing campaign. It was a class effort in a college course in which we all worked as a team to develop a marketing strategy for a new food truck called The White Rabbit. We wanted to market it as a Funkadelic sandwich truck that would take individuals back to the era of the 70s and early 80s as they purchase their food. My responsibilities in the campaign were social media, market research, logo design, and truck design. Although the business owner was pleased with our work, he did expect more of a "wow" factor from our campaign as a whole. These are the designs I created for the marketing campaign.

A Play With Text

Requested T-Shirt logo designs

These are a few logos that were requested by one of my cousin's former classmates. They were planning a class reunion and had asked me to come up with logo design options for T-Shirts. This is what I came up with.

Specialty Item In Progress- The Aftercare/Stamp Card

These are a few sketches and mockups for my idea of an aftercare card. Its main purpose is to give customers tips on taking care of their piercing or tattoo. As an extra touch, it also gives them some stamps that they can use on their mail. 

Ad Final

These are the final pieces for the Alien Touch Tattoo ad campaign. I changed the main color to green because it was more visually appealing, and made it easier to make out the text within the fingerprint. Originally, the text did not contain the words "on your skin." I added them so the connection to tattoos would be clearer. I maintained the same layout and kept it minimal since most tattoo magazines are so busy and full of artwork.