Ad Design in Progress

I made a few changes with the three ads below. Instead of the alien image, I decided to apply the slogan as the optical illusion within the fingerprint. In addition, I thought it would be cool to give a question in each piece. The questions themselves are interesting because they play off of two separate definitions of the word "impression" (1. an impression such as the finger print & 2. an affect retained as remembrance of experience). With regards to art, it can also be relevant to the impressionist nature of the design itself. 

This design is similar to some ideas I had in my initial stationery design. This is the feel I was going for with a single image and some text to compliment it. Although, I believe it was a good idea not to mess with an image connected to the logo of the company. Therefore to avoid confusing the public, I decided not to push forward with the same fingerprint image.

Unique Fingerprint

I came across another fingerprint containing an optical illusion. I worked with this idea in early versions of my stationery. This made me interested in pushing this idea with my ad.

Brochure Final

This is the final piece for my direct mailer/brochure. It folds up to about the same size as a CD (similar to the Lexus direct mailer I was inspired by in previous post). This way it could have the same postage as a CD mailer. The outside is less colorful than the inside. It was a figurative way Alien Touch Tattoo opening up its arms of art to the recipient of the brochure. I am pleased with how the layout turned out. Its easily understood and straight to the point.

OUTSIDE

INSIDE

Brochure Sketches and Mock-Ups

Stationery Final

This is the finale for the stationery design. Again, I went for a cool, calm look for the groups of individuals that may be a little scared or nervous about getting a tattoo or piercing. I wanted to emphasize on the goodness of tattooing: colors, expression, etc. I chose to keep the brushes as part of the design. It relates to the immense amount of shapes and forms allowed in the art of tattooing (that is invading your world along with color :). I maintained consistency with the curves on the top corners of the white space. It was a simple change that brought all the pieces together.

Stationery Work In Progress

At this point I found a unique group of brushes. It contained ornamental forms and shapes similar to many popular tattoo styles. I found it ironic that many of forms and shapes gave off an extraterrestrial feel as well. 

I temporarily became attached to the gradient. I felt like the color scheme made it a visually appealing design element.

This is something that caught my attention and drove a few ideas for stationery design.

Final Logo

This is the final logo for Alien Touch Tattoo. I decided to go with the cool colors, (royal) blue and (neon) green, to give it a calm feeling and still have it draw attention to itself. There is a texture-based gradient on the alien head to give the effect of tattoo ink. When it goes grayscale, it really mimics the essence of a tattoo applied to skin surface. As far as typography goes, I made sure that I maintained a balance between "alien touch" and "tattoo." I also wanted to make sure that the text gave off a an extraterrestrial vibe through its kerning and size relationships.