Food Truck Logo and Truck Design

It was a very fun experience carrying out a marketing campaign. It was a class effort in a college course in which we all worked as a team to develop a marketing strategy for a new food truck called The White Rabbit. We wanted to market it as a Funkadelic sandwich truck that would take individuals back to the era of the 70s and early 80s as they purchase their food. My responsibilities in the campaign were social media, market research, logo design, and truck design. Although the business owner was pleased with our work, he did expect more of a "wow" factor from our campaign as a whole. These are the designs I created for the marketing campaign.