Photos of Alien Touch Tattoo

These are some of the pictures I was able to get at the tattoo shop. Space was very limited so I was only able to get capture the entrance at an angle. I decided to also take a picture of the door customers walk through to get to the tattooing area. I think it would be interesting to see some type of design on it since every customer will see it.

Logo Progress in Computer

These are a few ideas I worked with on the computer. I haven't decided on the color scheme just yet. I just worked with the green (=Alien) and the combination of red, blue, and yellow (the colors of the Romanian flag) since the owner of the shop is Romanian. Maybe I'll go with different colors altogether or combine the two themes. You'll notice that I'm working with the alien face more than anything else. I feel like it could be an easily recognized symbol that is still clean but creative by incorporating the letters A,T,T. Plus, I could use the face to express the company's service and the quality of it. At first, I didn't work with the typography as much as I did the mark. I just experimented with placement of things. I eventually decided that it would be best to make the letterforms of the text relate to the letterforms within the face.

Sketches for Logo

These were some sketch ideas for an Alien Touch Tattoo logo. I was going for an iconic symbol similar to Apple, Bellsouth, or Target.

Rebranding

Rebranding Definitions

1. All Words.com
-a change to the brand name, logo, or image of a product or company
-to change the brand name, logo, or image of a product or company

2. The Free Dictionary by Farlex
-to change or update the image of (an organization or product)

3. Wikipedia
-rebranding is the process by which a product or service developed with one brand or company or product line affiliation is marketed or distributed with a different identity

4. Irish Marketing Review- Laurent Muzellec, Manus Doogan, Mary Lambkin
-variously used to describe three different events: changing name, changing the brand aesthetics (colour palette, logo, etc.), and/or repositioning the brand.

5. Urban Dictionary
-buying cheap clothes and sewing expensive brand-name tags on it so it look like you spent a lot of money.

6. Richard Duncan- Media Tool Box
-affecting a change to a brand in order to stimulate a change in consumer attitudes, perceptions and behavior with the end goal of generating positive market growth

7. Collins English Dictionary
-a process of giving a product or an organization a new image, in order to make it more attractive and successful

8. ReBrand 100
-the repositioning, revitalizing, restructuring, or redesign of some or all of an existing brand’s assets to address strategic goals

9. Babylon.com
-rebranding is the process by which a product or service developed with one brand or company or product line affiliation is marketed or distributed with a different identity

10. Dictionary.com
-to take an improved product, rename it and market it as new

My Definition of Rebranding
Reintroducing a company with a new image or identity that reflects its services or products for the intent of positive market growth.