Throwback Package Design Coursework

I found one of my old assignments in which I was to remake a package design based on an item chosen. I chose a pack of staples. It was very good practice with how packages are measured and carefully preplanned. I had to continuously make adjustments as I got deeper into the design in order to maintain the functionality aspect of the package. I enjoyed it though.

Food Truck Logo and Truck Design

It was a very fun experience carrying out a marketing campaign. It was a class effort in a college course in which we all worked as a team to develop a marketing strategy for a new food truck called The White Rabbit. We wanted to market it as a Funkadelic sandwich truck that would take individuals back to the era of the 70s and early 80s as they purchase their food. My responsibilities in the campaign were social media, market research, logo design, and truck design. Although the business owner was pleased with our work, he did expect more of a "wow" factor from our campaign as a whole. These are the designs I created for the marketing campaign.

A Play With Text

Requested T-Shirt logo designs

These are a few logos that were requested by one of my cousin's former classmates. They were planning a class reunion and had asked me to come up with logo design options for T-Shirts. This is what I came up with.

Specialty Item In Progress- The Aftercare/Stamp Card

These are a few sketches and mockups for my idea of an aftercare card. Its main purpose is to give customers tips on taking care of their piercing or tattoo. As an extra touch, it also gives them some stamps that they can use on their mail. 

Ad Final

These are the final pieces for the Alien Touch Tattoo ad campaign. I changed the main color to green because it was more visually appealing, and made it easier to make out the text within the fingerprint. Originally, the text did not contain the words "on your skin." I added them so the connection to tattoos would be clearer. I maintained the same layout and kept it minimal since most tattoo magazines are so busy and full of artwork.

Ad Design in Progress

I made a few changes with the three ads below. Instead of the alien image, I decided to apply the slogan as the optical illusion within the fingerprint. In addition, I thought it would be cool to give a question in each piece. The questions themselves are interesting because they play off of two separate definitions of the word "impression" (1. an impression such as the finger print & 2. an affect retained as remembrance of experience). With regards to art, it can also be relevant to the impressionist nature of the design itself. 

This design is similar to some ideas I had in my initial stationery design. This is the feel I was going for with a single image and some text to compliment it. Although, I believe it was a good idea not to mess with an image connected to the logo of the company. Therefore to avoid confusing the public, I decided not to push forward with the same fingerprint image.