Monday, April 27, 2009
Friday, April 24, 2009
Ad Final
These are the final pieces for the Alien Touch Tattoo ad campaign. I changed the main color to green because it was more visually appealing, and made it easier to make out the text within the fingerprint. Originally, the text did not contain the words "on your skin." I added them so the connection to tattoos would be clearer. I maintained the same layout and kept it minimal since most tattoo magazines are so busy and full of artwork.



Ad Design in Progress
I made a few changes with the three ads below. Instead of the alien image, I decided to apply the slogan as the optical illusion within the fingerprint. In addition, I thought it would be cool to give a question in each piece. The questions themselves are interesting because they play off of two separate definitions of the word "impression" (1. an impression such as the finger print & 2. an affect retained as remembrance of experience). With regards to art, it can also be relevant to the impressionist nature of the design itself.




Sunday, April 12, 2009
Unique Fingerprint
Brochure Final
This is the final piece for my direct mailer/brochure. It folds up to about the same size as a CD (similar to the Lexus direct mailer I was inspired by in previous post). This way it could have the same postage as a CD mailer. The outside is less colorful than the inside. It was a figurative way Alien Touch Tattoo opening up its arms of art to the recipient of the brochure. I am pleased with how the layout turned out. Its easily understood and straight to the point.
OUTSIDE
Monday, March 30, 2009
Stationery Final





Stationery Work In Progress

At this point I found a unique group of brushes. It contained ornamental forms and shapes similar to many popular tattoo styles. I found it ironic that many of forms and shapes gave off an extraterrestrial feel as well.



Final Logo
This is the final logo for Alien Touch Tattoo. I decided to go with the cool colors, (royal) blue and (neon) green, to give it a calm feeling and still have it draw attention to itself. There is a texture-based gradient on the alien head to give the effect of tattoo ink. When it goes grayscale, it really mimics the essence of a tattoo applied to skin surface. As far as typography goes, I made sure that I maintained a balance between "alien touch" and "tattoo." I also wanted to make sure that the text gave off a an extraterrestrial vibe through its kerning and size relationships.

Tuesday, February 10, 2009
Photos of Alien Touch Tattoo





Logo Progress in Computer




These are a few ideas I worked with on the computer. I haven't decided on the color scheme just yet. I just worked with the green (=Alien) and the combination of red, blue, and yellow (the colors of the Romanian flag) since the owner of the shop is Romanian. Maybe I'll go with different colors altogether or combine the two themes. You'll notice that I'm working with the alien face more than anything else. I feel like it could be an easily recognized symbol that is still clean but creative by incorporating the letters A,T,T. Plus, I could use the face to express the company's service and the quality of it. At first, I didn't work with the typography as much as I did the mark. I just experimented with placement of things. I eventually decided that it would be best to make the letterforms of the text relate to the letterforms within the face.
Monday, February 2, 2009
Sketches for Logo
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